Lubriderm Daily UV promoted as "cost-effective" sun protection; launch set for May.
This article was originally published in The Rose Sheet
Executive Summary
LUBRIDERM DAILY UV ADS WILL STRESS DANGERS OF INCIDENTAL SUN EXPOSURE and the importance of using a lotion with sun-screen every day, Warner-Lambert said. National print and television ads will break in conjunction with the product's mid- to late-May retail launch. Lubriderm Daily UV also will be promoted to physicians through a sampling program. The lotion made its debut to dermatologists at the American Academy of Dermatology's annual meeting in Orlando, Fla. Feb. 27-March 4.