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Hermes Rocabar men's scent trotting out to specialty stores in May.

This article was originally published in The Rose Sheet

Executive Summary

HERMES ROCABAR MEN's SCENT JUMPING INTO STORES IN MAY in Hermes boutiques nationwide, followed by a September roll out to high-end department store doors, including Saks Fifth Avenue, Neiman Marcus and Barneys. The eight-SKU fragrance lineup will be available in 150 doors nationwide by the end of the fall launch, the Paris-based luxury goods company said. Rocabar, Hermes' third men's scent, is named for a Hermes textile pattern depicting horses against a red and blue striped background. The firm introduced Equipage in 1970 and Bel Ami in 1987. The company also markets the unisex fragrances Eau d'Hermes (1951) and Eau d'Orange Verte (1979).
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