MAC
This article was originally published in The Rose Sheet
Executive Summary
John Demsey tapped as managing director for Make-Up Art Cosmetics, effective July 1, Estee Lauder announced April 2. Currently senior VP, sales & education, Estee Lauder U.S.A. & Canada and Donna Karan Cosmetics Company, Demsey will be responsible for all product development, marketing, sales and distribution of the MAC brand. He will have direct responsibilities for North American markets and work with Estee Lauder International marketing and affiliate structures in other markets, the company said. MAC founder and Chairman Frank Toskan will continue to act as creative director. Demsey joined Estee Lauder in 1991 as VP-Estee Lauder U.S.A., field sales manager, West Coast. His appointment to the newly created position follows Lauder's completion of its MAC purchase at the end of February ("The Rose Sheet" March 2, p. 8)...