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Estee Lauder DayWear reformulation with antioxidant blend highlighted in ad campaign.

This article was originally published in The Rose Sheet

Executive Summary

ESTEE LAUDER DAYWEAR REFORMULATION BACKED BY NEW ADS highlighting the results of a French study that examined the beneficial properties of antioxidants. The study tested an antioxidant blend that included vitamins C and E, ubiquine and other ingredients for which Estee Lauder has filed a patent and has incorporated into DayWear products. The reformulated DayWear Antioxidant Creme SPF 15 and the new DayWear Antioxidant SPF 15 Lotion are reaching U.S. and Canadian counters in May.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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