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Fendi

This article was originally published in The Rose Sheet

Executive Summary

Women's fragrance collection set for a holiday debut in specialty department stores, Italian distributor Florbath said. Targeted to "sophisticated" women ages 25 and older, the semi- oriental chypre draws on the fashion house's heritage with packaging and visuals that mirror contemporary Fendi designs, according to the company. The new Fendi scent should appeal to the user of the original Fendi (introduced in 1987) as well as attract new fans, the firm said. A west coast roll out of Fantasia di Fendi, a youthful women's scent, is underway. New York City-based LPI distributes the Fendi franchise in the U.S...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

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