Kiss My Face
This article was originally published in The Rose Sheet
Executive Summary
Repackaging Kiss My Face brand to communicate the products' natural ingredients, the company said. For example, All Night Creme de Nuit will now feature olives and an aloe plant leaf on the front panel label, compared to plant outlines seen on the previous packaging. A cobalt blue cover will replace the original pale blue cap. Kiss My Face is now also introducing Exfoliating Face Wash, Ultra Light Facial Creme and Botanical Lifting Serum in more than 12,000 health food stores. Formulated for all skin types, the 4 oz. face wash for $9 contains a 5% concentration of fruit acids including citrus, sugar cane and green tea extracts. The 4 oz. facial cream with tea tree and grapeseed oils is priced at $10. The serum contains sunflower, jojoba and borage oils and comes in a 1 oz. jar for $12. In a "rebirth of advertising," regional print ads will spotlight the new packaging and products in June and July. Advertising will continue through the end of the year...