HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Kiss My Face

This article was originally published in The Rose Sheet

Executive Summary

Repackaging Kiss My Face brand to communicate the products' natural ingredients, the company said. For example, All Night Creme de Nuit will now feature olives and an aloe plant leaf on the front panel label, compared to plant outlines seen on the previous packaging. A cobalt blue cover will replace the original pale blue cap. Kiss My Face is now also introducing Exfoliating Face Wash, Ultra Light Facial Creme and Botanical Lifting Serum in more than 12,000 health food stores. Formulated for all skin types, the 4 oz. face wash for $9 contains a 5% concentration of fruit acids including citrus, sugar cane and green tea extracts. The 4 oz. facial cream with tea tree and grapeseed oils is priced at $10. The serum contains sunflower, jojoba and borage oils and comes in a 1 oz. jar for $12. In a "rebirth of advertising," regional print ads will spotlight the new packaging and products in June and July. Advertising will continue through the end of the year...

You may also be interested in...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts