HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Ultima II

This article was originally published in The Rose Sheet

Executive Summary

"Collagen-enriched" Full Moisture Lipcolor SPF 25 "helps lips look less lined," according to the Revlon division. Available in 15 shades, including First Blush, Poppy and Ice Brandy, the lipstick is priced at $13.50. Beautiful Nutrient Cream Eyecolor soothes delicate skin with chamomile, while "sealing with a nourishing moisture" that "will not fade or crease," Ultima II said. Priced at $13.50, six shades include Biscuit, Butter and Truffle. For the eyes, Beautiful Nutrient Nourishing Mascara magnifies lashes and conditions with vitamin B5. Black, Blackest Black and Plum Brown shades cost $13.50 each. The three new products are part of Ultima II's Plum Perfect fall shade statement set to hit counters in July. Full Moisture Lipcolor SPF 25 TV and print ads designed by the New York City-based Tarlow agency will break in the second half...

You may also be interested in...



OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
UsernamePublicRestriction

Register

RS005427

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel