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Ultima II

This article was originally published in The Rose Sheet

Executive Summary

"Collagen-enriched" Full Moisture Lipcolor SPF 25 "helps lips look less lined," according to the Revlon division. Available in 15 shades, including First Blush, Poppy and Ice Brandy, the lipstick is priced at $13.50. Beautiful Nutrient Cream Eyecolor soothes delicate skin with chamomile, while "sealing with a nourishing moisture" that "will not fade or crease," Ultima II said. Priced at $13.50, six shades include Biscuit, Butter and Truffle. For the eyes, Beautiful Nutrient Nourishing Mascara magnifies lashes and conditions with vitamin B5. Black, Blackest Black and Plum Brown shades cost $13.50 each. The three new products are part of Ultima II's Plum Perfect fall shade statement set to hit counters in July. Full Moisture Lipcolor SPF 25 TV and print ads designed by the New York City-based Tarlow agency will break in the second half...
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