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Aroma Babies bringing all-natural baby care line to salons, spas.

This article was originally published in The Rose Sheet

Executive Summary

AROMA BABIES SALON AND SPA BABY CARE's ALL-NATURAL INGREDIENTS are sensitive to baby's delicate new skin, Los Angeles-based Aroma Vera said. The eight-SKU line is formulated with oat extracts, which contain "the best emollients, anti- irritant and moisturizers," to "bring soothing relief to baby's sensitive skin," the company claims. The Aroma Babies line is one of the first aromatherapy lines designed for babies, according to the company, and was developed by Aroma Vera founder Marcel Lavabre. The line is available now in 1,000 salons, including Aroma Vera's own Bey's Garden (Santa Monica and Beverly Hills), Peninsula Spa (New York City) and Body Mechanics (Hollywood, Fla.).
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