Belvedere One-Une hair care blends organics, technology for condition-specific needs.
This article was originally published in The Rose Sheet
Executive Summary
BELVEDERE ONE-UNE HAIR CARE LINE POSITIONED AS "HIGH PERFORMANCE" products designed to meet the "individual" hair care needs with products for specific hair types," the Mississauga, Ontario-based company said. As consumers seek out higher quality products, they begin to look specifically for hair care items tuned to their special needs, be it damaged, permed, limp or coated hair, according to Belvedere. The six-SKU One-Une line includes shampoos to add volume, hydrate and clarify hair, as well as conditioners to infuse, moisturize and repair. The products can be "'intermixed" to meet "all hair care needs," the company said.