EuroItalia
This article was originally published in The Rose Sheet
Executive Summary
Moschino UOMO? men's scent bowing now in 58 Saks Fifth Avenue doors, with 31 Neiman Marcus stores to follow in mid-June. The fragrance will be backed by print ads in national books, including Men's Health, GQ and Interview. The spots depict a man with a large question mark for a head. On-counter sampling and visual displays will also draw attention to the launch, EuroParfums said. UOMO? is available in a 75 mL eau de toilette spray ($48), 125 mL edt spray ($65), 125 mL edt splash ($53), 125 mL aftershave ($45) and 75 mL perfumed deodorant spray ($20). UOMO? bowed in Italy and the U.K. last fall ("The Rose Sheet" Sept. 22, 1997, p. 2)...