This article was originally published in The Rose Sheet
Moschino UOMO? men's scent bowing now in 58 Saks Fifth Avenue doors, with 31 Neiman Marcus stores to follow in mid-June. The fragrance will be backed by print ads in national books, including Men's Health, GQ and Interview. The spots depict a man with a large question mark for a head. On-counter sampling and visual displays will also draw attention to the launch, EuroParfums said. UOMO? is available in a 75 mL eau de toilette spray ($48), 125 mL edt spray ($65), 125 mL edt splash ($53), 125 mL aftershave ($45) and 75 mL perfumed deodorant spray ($20). UOMO? bowed in Italy and the U.K. last fall ("The Rose Sheet" Sept. 22, 1997, p. 2)...
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