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French Fragrances

This article was originally published in The Rose Sheet

Executive Summary

Presents Faconnable men's fragrance in limited-edition packaging adorned with international flags. Debuting in June, the special edition is timed to coincide with the final games of the World Cup soccer tournament. Several thousand flag-studded 100 mL spray bottles will be available in Nordstrom doors and Faconnable boutiques in New York City and Beverly Hills. The company also recently relaunched its 1983 Ombre Rose women's fragrance with original packaging and notes in 250 J.C. Penney's doors using vibrant floral in-store visuals designed to attract a younger clientele (24-years-old and up). A gwp consisting of a teddy bear, a .16 oz. mini spray and flowers tying into the new floral visuals will be available with a $26 purchase. A relaunch in Sears doors will follow...
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