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South Beach Sun

This article was originally published in The Rose Sheet

Executive Summary

Alleges trade infringement by Miami-based Sea & Ski Corp. in a lawsuit filed in Miami federal court May 19. In the suit, South Beach Sun, also of Miami, claims Sea & Ski's carrot oil tanning product infringes the packaging and labeling of South Beach Sun's Brazen! Dark Tanning Carrot Oil line. The firm maintains Sea & Ski intended to benefit from South Beach Sun's goodwill, noting the Brazen line, which has been marketed since 1995, is the company's top-seller. South Beach seeks to permanently enjoin Sea & Ski from selling its carrot oil product, which retails for around $6 for 8 oz. compared to South Beach's $10 bottle. The Sea & Ski trademark is owned by former Sun Pharmaceuticals head Robert Bell...
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