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Cutex

This article was originally published in The Rose Sheet

Executive Summary

Revlon acquires Cutex trademarks for nail products in a number of international markets, including South America, Spain and Africa from Unilever NV. The purchase, announced June 8, gives Revlon a chance to build its international business without creating new distribution or production channels, the company noted. Carson announced it was putting the U.S. and Puerto Rican Cutex rights on the selling block June 4 ("The Rose Sheet" June 8, p. 3). The Cutex buy continues Revlon's strategy of expanding its core brands, building its international business and exiting the retail arena...
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