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Jaipur Homme

This article was originally published in The Rose Sheet

Executive Summary

Men's fragrance extended with three ancillary body products formulated with "soothing" Indian tiger grass, Boucheron said. Fluid Aftershave Balm "penetrates immediately" to keep skin "supple and soft all day," according to the company. A 3.4 oz. glass bottle, which dispenses metered 100 mL doses, retails for $49. An alcohol- free, "bactericidal" deodorant stick costs $28 for 2.5 oz., and All- Over Shampoo for hair and body is priced at $30 for 6.8 oz. The products are available now at Neiman Marcus and will be introduced in Nordstrom, Bloomingdale's, Dayton's, Hudson's and Marshall Field's in August. Jaipur Homme bowed in November ("The Rose Sheet" Oct. 27, 1997, Marketing In Brief)...
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