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Johnson Products going international with Carson backing.

This article was originally published in The Rose Sheet

Executive Summary

JOHNSON PRODUCTS WILL MOVE INTO INTERNATIONAL MARKETS established by new owner Carson, following the completion of the purchase of the ethnic personal care products business from IVX Bioscience (formerly Ivax). Johnson Products has minimal distribution outside the U.S., and its acquisition by Carson will change that, Acting CEO Vincent Wasik told a teleconference with securities analysts June 18. The firm will pursue an international strategy for Johnson, similar to that for Carson, that focuses on moving into international markets with few personal care offerings available for ethnic consumers, including South Africa and Brazil. The addition of Johnson's portfolio in the global market should give Carson a greater presence in areas the company claims are undiscovered by other marketers.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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