This article was originally published in The Rose Sheet
Wonder Curl Mascara launch will be supported with a national print campaign breaking in October. Tagged "Introducing the longer, curlier, flirtier lash," ads feature Maybelline spokesmodel Christy Turlington. The ad push will intensify in 1999, with over $7 mil. earmarked for the first quarter. The new mascara's "exclusive elastic formula" curls and then sets the lash, according to the L'Oreal division. Available in the fourth quarter in Very Black, Chestnut Brown and Brownish Black, a blue tube with a V-shaped "curl activator" brush will retail for $5.99...
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence