Neoteric's Belleza Latina skin care line launching with Spanish ads.
This article was originally published in The Rose Sheet
Executive Summary
NEOTERIC BELLEZA LATINA SKIN CARE LINE ADS EXCLUSIVE TO SPANISH TV (Univision and Telemundo) and Latin beauty books because the two media together have the capacity to reach 94% of the new line's target audience, the Denver, Colo.-based company said. The five-SKU skin care line, whose name translates to Latin Beauty, was unveiled at the National Association of Chain Drug Stores 1998 Marketplace in Philadelphia June 28-July 1. Neoteric Cosmetics said it will dedicate $3 mil. to TV ads from October through March with approximately $500,000 more for print and sampling efforts, with print ads breaking in January.