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Private label hair growth products capture 30.3% of 1997 supermarket sales -- PLMA survey.

This article was originally published in The Rose Sheet

Executive Summary

PRIVATE LABEL HAIR GROWTH PRODUCT DOLLAR SHARE JUMPS TO 30.3% in supermarkets in 1997, up from 9% in 1996, according to the Private Label Manufacturers Association's "1998 Private Label Yearbook." Supermarket dollar volume for private label hair growth products more than tripled (up 221%) to $4.4 mil. during 1997
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