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This article was originally published in The Rose Sheet
One Coat Lipstick TV and print campaign breaking in August is tagged: "Get perfect even color in one quick stroke" and features spokesmodel Karen Duffy. Almay Amazing Lasting Sheer Makeup print ads with spokesmodel Vendela break in September and promote the waterproof foundation as "sheer makeup that can take a real workout." Both products are debuting now ("The Rose Sheet" June 15, Marketing in Brief)...
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