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Nat Robbins

This article was originally published in The Rose Sheet

Executive Summary

Cosmetics will be promoted with a $2 mil. print campaign debuting in October and running through January in books including Allure, Cosmopolitan and Cristina, Renaissance Cosmetics said. The campaign is tagged: "Fine makeup without the markup." One ad features a set of eyelashes with the catch phrase: "Wink if you want department store quality at budget store prices." The ads will create about 18 mil. impressions, the company estimated. In addition, Renaissance will distribute 500,000 samples at sponsored events throughout the year...
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