Neutrogena Body Clear Body Wash launch part of brand's $84 mil. ad campaign for 1999.
This article was originally published in The Rose Sheet
Executive Summary
NEUTROGENA AD BUDGET OF ROUGHLY $84 MIL. IN 1999 is set to support the company's hair and skin products, a 17% increase over the Johnson & Johnson subsidiary's current year ad budget of $72 mil., and 33.3% above the 1997 mark of $54 mil. The larger advertising effort accompanies additions to Neutrogena's product pipeline in the fourth quarter, including an acne body wash and an extension to the Norwegian Formula therapeutic lotion brand.