Gillette Mach3 razor share reaches 35% in two weeks, with over 500 mil. impressions.
This article was originally published in The Rose Sheet
Executive Summary
GILLETTE MACH3 GENERATED MORE THAN 500 MIL. MEDIA IMPRESSIONS from new articles written about the new three-bladed razor system even though the company's $100 mil. U.S. print, broadcast and outdoor ad campaign is not due to kick off until August, Gillette Chairman and CEO Alfred Zeien said during a media conference call July 16. The number of Mach3 impressions is about four times that for the Sensor introduction in 1990, he added.