Claiborne Candie's licensing agreement is designer's first color venture.
This article was originally published in The Rose Sheet
Executive Summary
LIZ CLAIBORNE $20 MIL. AD/PROMO BUDGET LIKELY WITH CANDIE'S DUAL FRAGRANCE launch, following a licensing agreement signed between Claiborne and footwear designer Candie's, Inc. (Purchase, N.Y.) July 22. Although plans for a Candie's signature scent are not yet final, licensee Liz Claiborne said it could spend "up to $20 mil." on a dual fragrance brand. The firm is also considering introducing a single women's, men's or unisex scent in place of a master brand. The line will not feature the Claiborne name.