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W-L Schick Protector sales jump 35% to $37 mil., Lubriderm sales are $21 mil. in U.S..

This article was originally published in The Rose Sheet

Executive Summary

WARNER-LAMBERT SCHICK PROTECTOR SALES INCREASE 35% TO $37 MIL. in the second quarter, including $5 mil. in sales in the U.S., following the razor's domestic introduction in the fourth quarter of 1997, the company announced July 20. The Schick Protector technology has been marketed overseas since 1993. Warner-Lambert backed the U.S. launch of the "wire wrap technology" Protector system with the largest Schick marketing budget in history. The launch, in combination with a global master brand ad campaign in 1998, is believed to have been conceived partly in an attempt to bolster Schick market share in anticipation of Gillette's Mach3 introduction.
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