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I/O antioxidant skin care line moving into prestige retail distribution in August.

This article was originally published in The Rose Sheet

Executive Summary

I/O ANTIOXIDANT SKIN CARE COLLECTION BOWING IN HENRI BENDEL, marking the 11-SKU brand's expansion from spa and salon distribution into high-end specialty stores. The line is available now in approximately 200 U.S. spa and dermatologist and plastic surgeon offices. Dallas-based Inner Resources/Outer Results plans to move the line into 400 additional doors by the end of 1998, including specialty stores as well as spas and specialty physician offices. I/O will staff all points of distribution with full-time estheticians to provide retail consumers with professional skin wellness and product education.
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