Aveda Concept Salons to double to 4,000; Lifestyle salons increasing to 200, Lauder says.
This article was originally published in The Rose Sheet
Executive Summary
AVEDA DOUBLING CONCEPT SALONS TO 4,000 in the U.S. and international markets "over the next few years," parent Estee Lauder said. The firm also plans to increase the Aveda retail Environmental Lifestyle stores from 140 to 200 doors. Lauder's fiscal year 1999 blueprint to grow the Aveda business follows recent upper management appointments, including that of Global Marketing and International VP Robert Salem ("The Rose Sheet" Aug. 10, p. 8). According to Lauder, the new executive team plans to work "even more closely with and through the Concept Salon groups."