Ralph Lauren Romance bottle not confused with Eternity, Lauren survey reveals.
This article was originally published in The Rose Sheet
Executive Summary
RALPH LAUREN SURVEY SHOWS "NO CONFUSION" BETWEEN ROMANCE, ETERNITY among prestige fragrance consumers, Henry Ostberg, PhD, chairman of New York City-based AdMar Market Research, testified Aug. 18 in Manhattan federal court. Ostberg, an expert witness for the defense, was hired to conduct a survey to determine the potential for confusion between the forthcoming Ralph Lauren Fragrances women's scent Romance and the 1988 Calvin Klein introduction Eternity in a suit filed June 19. The hearing is expected to reconvene for closing arguments Sept. 10.