Romance ads are a "departure" from Lauren image, a move toward "sex" -- Calvin Klein.
This article was originally published in The Rose Sheet
Executive Summary
RALPH LAUREN ROMANCE ADS REPRESENT "DEPARTURE" from the company's previous approach to advertising fragrances, attorneys for Calvin Klein maintain. In a continuation of hearings in Manhattan federal court of a packaging and promotions infringement suit filed June 19 by Calvin Klein Cosmetics against Ralph Lauren Fragrances, Calvin Klein's counsel appears to be trying to establish that the Romance launch campaign has more in common with Calvin Klein ads for Eternity products than it does with other Ralph Lauren advertising ("The Rose Sheet" Aug. 10, p. 4).