Girl Cosmetics, Urban Decay marketing fall colors on Fashion Trip CD-ROM.
This article was originally published in The Rose Sheet
Executive Summary
GIRL COSMETICS LOOKS TO MODACAD FASHION TRIP CD-ROM TO BOOST SALES by expanding the recently created cosmetics brand's exposure alongside the CD-ROM's other major beauty clients, Estee Lauder's Clinique, Revlon's Almay and Urban Decay. The North Hollywood, Calif.-based cosmetics company chose to participate in ModaCAD's Web-enabled fashion software application Fashion Trip to hone in on the target demographic of women 15 to 28 and increase its name within the beauty market. Fashion Trip, retailing for $39.95, will be available in software and computer stores in September.