Oil of Olay color cosmetics line completes P&G's "skin care continuum" -- exec Pritchard.

OIL OF OLAY APPLIES MOISTURIZING COLOR TO SKIN CARE STABLE with a full cosmetics collection designed to address the needs of consumers who have "started to see signs of aging and dryness," Procter & Gamble VP and General Manger Marc Pritchard said. The Oil of Olay Color Collection is targeted to women who are "very skin care involved" and "believe skin care is the key to beauty," the P&G exec explained. The line is intended for consumers 25 to 50, Pritchard said, noting that as a woman reaches 25 or 30, she begins to experience changes in her skin.