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Bath & Body Works "natural" color cosmetics line rolling out to additional 50 doors.

This article was originally published in The Rose Sheet

Executive Summary

BATH & BODY WORKS BEAUTIFUL BY NATURE COSMETICS TEST MARKET DOUBLING to 50 additional doors by Sept. 1, the company said. The move marks the next step in the retailer's gradual rollout of its 16- product cosmetics collection; the original test market involved 50 doors in states such as Ohio, Florida, New York, Connecticut and Texas, Bath & Body Works said. The second level of test market stores opens in additional states, including Virginia and Maryland. The makeup line is expected to roll out to approximately 300 stores by the holiday season. Full distribution to the chain's approximately 1,000 stores is anticipated to take place in early 1999, depending on the success of the test market.
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