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Regain shampoo marketer changes product name following Pharmacia & Upjohn law suit.

This article was originally published in The Rose Sheet

Executive Summary

REGAIN HAIR LOSS LINE RENAMED IN RESPONSE TO ROGAINE SUIT filed by Pharmacia & Upjohn alleging infringement of the 2% and 5% minoxidil trademark. Streamline International (American Fork, Utah) has temporarily renamed its emu oil-based hair care line, previously sold over the Internet under the Regain brand name, as the Kalaya Hair Revitalization System. In a lawsuit filed in Newark, N.J. federal court Aug. 18, Pharmacia & Upjohn contests the use of the Regain name and accuses Streamline of unfair competition practices and trademark dilution.
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