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Clairol Natural Instincts Exotic Hair Color Collection Targeted To Teens

This article was originally published in The Rose Sheet

Executive Summary

Clairol Natural Instincts Exotic semi-permanent natural hair color is positioned to attract teenage consumers with eight shade names inspired by "exotic," far away places, such as Tahitian Honey, Saharan Rose and Amazon Indigo. The names add "excitement and a hint of mystery to the hair color experience," the company noted.
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