Tommy's Shops
This article was originally published in The Rose Sheet
Executive Summary
New non-traditional advertising for the specialty body and bath stores will run during the second school semester, Aramis said. To target teens and college students, Aramis will air 60-second radio spots. The company will also continue placing ads in campus newspapers and offer Tommy's Shop Max Racks post cards. In-store activities include free samples of Juiced Up Shower Gel and product demos. Aramis said it is committed to changing either the flavor or product of its merchandising program every six weeks