HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Smell This

This article was originally published in The Rose Sheet

Executive Summary

Pleasantville, N.Y.-based fragrance company marks entrance into the bath and body arena with Smell This Bath Gel and Body Lotion, rolling out now. Each product is available in a range of four nonconventional scents - Cake Batter, Canned Peaches, Soda Pop Fizz and Salon Shampoo. The brightly colored Bath Gel, suitable for use as a liquid soap or bubble bath, is "moisturizing" and "invigorating," the company said. The "light-weight, not-greasy" Body Lotion contains several botanical ingredients, including almond oil, avocado oil and aloe vera gel. Housed in 8 oz. squeezable plastic bottles decorated with the Smell This starburst logo, the new products retail for about $14 each. Smell This "anti-perfumes" are available in Nordstrom and specialty stores
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS005898

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel