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Smell This

This article was originally published in The Rose Sheet

Executive Summary

Pleasantville, N.Y.-based fragrance company marks entrance into the bath and body arena with Smell This Bath Gel and Body Lotion, rolling out now. Each product is available in a range of four nonconventional scents - Cake Batter, Canned Peaches, Soda Pop Fizz and Salon Shampoo. The brightly colored Bath Gel, suitable for use as a liquid soap or bubble bath, is "moisturizing" and "invigorating," the company said. The "light-weight, not-greasy" Body Lotion contains several botanical ingredients, including almond oil, avocado oil and aloe vera gel. Housed in 8 oz. squeezable plastic bottles decorated with the Smell This starburst logo, the new products retail for about $14 each. Smell This "anti-perfumes" are available in Nordstrom and specialty stores

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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