L'Oreal
This article was originally published in The Rose Sheet
Executive Summary
Visible Lift Line Minimizing Makeup "evens out skin tone and conceals imperfections" in a medium-coverage liquid, the company said. Pro-retinol A helps "minimize fine lines, smooth and retexturize skin," while vitamin E moisturizes and protects against environmental distress. The "treatment-oriented" foundation, formulated with "age-minimizing" ingredients, claims not only to impart a more youthful appearance on skin's surface but also to "improve skin's texture and resiliency" for an "uplifted" and smoother appearance. Available in 12 shades ranging from Soft Ivory to Cocoa, Visible Lift is priced at $12.35