This article was originally published in The Rose Sheet
Visible Lift Line Minimizing Makeup "evens out skin tone and conceals imperfections" in a medium-coverage liquid, the company said. Pro-retinol A helps "minimize fine lines, smooth and retexturize skin," while vitamin E moisturizes and protects against environmental distress. The "treatment-oriented" foundation, formulated with "age-minimizing" ingredients, claims not only to impart a more youthful appearance on skin's surface but also to "improve skin's texture and resiliency" for an "uplifted" and smoother appearance. Available in 12 shades ranging from Soft Ivory to Cocoa, Visible Lift is priced at $12.35
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence