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FDA Commissioner Henney

This article was originally published in The Rose Sheet

Executive Summary

Official swearing-in ceremony will take place Dec. 15 at the White House. Vice President Al Gore and Health & Human Services Secretary Donna Shalala are expected to attend. In a brief introductory address to the agency on Nov. 30, Henney's first official day on the job, the commissioner stated that agency priorities will implement the "letter and spirit" of the FDA Modernization Act and strengthen the scientific base of the agency's decision-making procedures. Henney complimented staffers for the work done under Acting Commissioner Michael Friedman, MD, noting that "many things have been accomplished" in the interim administration

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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