Jaipur Saphir Women's Scent Is Latest Jewel In Boucheron Crown
This article was originally published in The Rose Sheet
Executive Summary
Parfums Boucheron will launch Jaipur Saphir fragrance for women in mid-March as a younger and "more attainable" fragrance option in comparison to Boucheron's other feminine offerings. Jaipur Saphir is designed to tap into current trends such as the modern woman's "quest for balance, truth, tranquillity and innate strength," the company said.