Jean Philippe Higher-End Mass Scents Are Plan For Flat Alternative Market
This article was originally published in The Rose Sheet
Executive Summary
Jean Philippe is launching eight new "moderately priced" fragrances for men and women that appeal to a wide range of consumer tastes in the hopes of attracting a broad audience and to compensate for a relatively flat alternative fragrances market, the New York City-based company said. The line will reach U.S. markets in the first quarter.