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Emporio Armani Inaugural Fragrance Duo Plays To Younger Consumers

This article was originally published in The Rose Sheet

Executive Summary

European Designer Fragrances' Emporio Armani for Her and Emporio Armani for Him represent the first fragrances to be launched under the Emporio Armani, rather than the Giorgio Armani, name. Just as Emporio Armani clothing boutiques present a "fresh, vital cutting-edge alternative" to classic Giorgio Armani couture, the new scents are designed to be an "accessible," playful take on Armani's fragrance offerings.

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