Maybelline
This article was originally published in The Rose Sheet
Executive Summary
Patricia White to VP-public relations from the post of assistant VP-public relations. Her new responsibilities include creating and overseeing Maybelline's public relations program, as well as "generating widespread national publicity and consumer awareness for new business opportunities," including the launch of Laboratoires Garnier. Maybelline launched Belle Color hair coloring system under the Garnier brand and has plans to introduce a second line this year. White reports to Maybelline President John Wendt