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Coty Sees Healing Garden, Calgon As First Prong Of Global Corporate Strategy

This article was originally published in The Rose Sheet

Executive Summary

Coty, Inc. is looking to globalize its mass market business and stretch its brands into both new product categories and new countries. While historically Coty's global outlook has come about by "accident," it is now the impetus behind the New York City-based firm's new corporate strategy and is transforming the company from a "fast follower" to a "true leader" in the global market, Chair and CEO Peter Harf declared.
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