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Adrienne Vittadini's Amber Note Is "New Direction" In Fragrances, Exec Says

This article was originally published in The Rose Sheet

Executive Summary

The amber accord found in designer Adrienne Vittadini's signature "shimmering" oriental scent "represents a new direction in olfactory sensation," Riviera Concepts of America President Byron Donics said. Adrienne Vittadini, which will be launched in the U.S. in April by the distributor, is the first fragrance composition to achieve this type of light, "sheer, sensual" scent, according to Donics. Adrienne Vittadini was supplied by Firmenich.

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