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SunSpots

This article was originally published in The Rose Sheet

Executive Summary

Indico Technologies launching SunSpots stickers in drug and grocery outlets in preparation for the Memorial Day weekend holiday. The round adhesives, to be worn on the skin, contain photochromic material that changes color after a certain amount of exposure to UVB rays. A full promotional campaign will follow the product launch with cable TV and consumer print ads. SunSpots will be available in three SKUs aimed at children and adults with a suggested retail price of $5.79 for a 20-sticker box
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