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Noxzema Skin Fitness Collection Exercises Innovative Web-Driven Promotions

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble is pumping up its 85-year-old Noxzema skin care franchise with Skin Fitness, a collection designed for "active, busy, fitness-conscious women who want an easy, quick skin care regimen." P&G expects the fitness collection will appeal to a variety of age and demographic groups. The six-SKU facial and body line will be available in late June.
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