Revlon
This article was originally published in The Rose Sheet
Executive Summary
ColorStay Liquid Lip transfer-resistant color glides onto lips with "smooth, creamy comfort" and will not fade, feather or bleed, Revlon said. The lip color uses a new "liquid colorset" technology, in addition to the trademark ColorStay polymer complex. On shelves in August, Liquid Lip will be offered in 26 shades, including Hot Chocolate, Merlot and Pink Lemonade, at $9.25 each. A TV and print ad campaign designed by Tarlow (New York City) will break in September. In-store promotional programs will include testers and wall talkers