Calvin relaunch
This article was originally published in The Rose Sheet
Executive Summary
Men's scent will be reintroduced worldwide in a twentieth anniversary limited edition launch in August. Originally introduced in 1980, the signature scent will maintain the same packaging and fragrance with top notes of bergamot and mandarin leading to a heart of geranium and cinnamon leaf. The scent was supplied by International Flavors & Fragrances. The five-SKU line will include a 2.6 oz. deodorant for $12, hair and body wash for $15 and aftershave for $30. Eau de toilette sprays will be available in two sizes, 3.4 oz. and 1.7 oz., for $40 and $28, respectively