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Fresh store opening

This article was originally published in The Rose Sheet

Executive Summary

Third company store will open in August in New York City's SoHo district, the Boston-based company said. Fresh opened its flagship store in uptown Manhattan last fall and designed it with a "sleek, minimal feel" ("The Rose Sheet" Nov. 23, 1998, Marketing In Brief). The SoHo location will have a "softer" design than its sister store with "quilted" Corian walls that give the space a "soft and cool" effect, Fresh said. The 2,000 sq. ft. facility will house the company's 500-plus product stable. Fresh sales in the Manhattan's flagship location have "exceeded" projections. The company will continue to expand distribution with store openings in Los Angeles in 2000 and London in 2001
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