Max Factor "Touchproof" Technology Incorporated Into Mascara Trio
This article was originally published in The Rose Sheet
Executive Summary
Max Factor will incorporate its new "touchproof" technology in two reformulated mascaras and new Lash Enhancer in July. The technology involves a system of ingredients designed to combat "the main causes of smudging - abrasion, heat and moisture - without detracting from the beauty benefits of the products," the Procter & Gamble company said.