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Aveda Ltd.

This article was originally published in The Rose Sheet

Executive Summary

Aveda distribution in the U.K. expanded through a joint venture between Estee Lauder and London-based AVD Cosmetics founder George Hammer. The move is expected to make the salon hair care company a "major player" in the region. Hammer will serve as managing director; Lauder will be the majority partner. AVD Cosmetics was formed in 1993 and has been the exclusive Aveda U.K. distributor. The deal is expected to be completed by early July. Prior to establishing his distribution company, Hammer ran Aveda U.K. for nearly six years. Aveda products are sold in 160 U.K. concept stores, two concept spas, two environmental lifestyle stores and 27 department stores
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